For the debut of its Fall '23 Collection last night, design brand La DoubleJ delivered a sublime presentation at the Chiesa San Paolo di Converso, a deconsecrated church built in 1549 in the heart of Milan. Amid the interior’s staggering vaulted ceilings and frescoes by Mannerist painters Giulio, Antonio and Vincenzo Campi, the Milan-based brand unveiled the bold new line inspired by founder J.J. Martin’s deep connection to and recent spiritual explorations through Egypt. Pillared by rich embroideries, intricate embellishments, and prints awash with symbolism from the Ancient Egyptian Mystery School, the collection was presented on mannequins with elaborate custom crowns inspired by the regal pschents of Pharaohs and Goddesses, crafted by local artist JoAnn Tan. An ethereal rainbow light installation was commissioned for the event, casting a vibrant halo around the centerpiece silhouette in the heart of the chancel’s marble altar cut with lapis lazuli and malachite, a striking fusion of Baroque romanticism and contemporary design.
J.J. first discovered the church in 2015 when her friend, celebrated architect Massimiliano Locatelli took over the space, restructuring and transforming it into his architectural studio, while carefully maintaining the integrity of the interior’s profusion of historical works of art. The space, now synonymous with connecting innovation and history, served as the perfect environment for the showcase of the evocative collection, a fil rouge with the brand’s commitment to celebrating the rich artistry and spirituality of Italy with a modern, maximalist twist. The majestic metamorphosis of this historic church into an ancient Egyptian-inspired exposition marks the brand’s first presentation outside of its Via Sant’Andrea store, a fitting departure for what is undoubtedly La DoubleJ’s most personal collection to date.