DoubleJ is a new-school, multi-tasking Milanese brand that tells stories, takes unforgettable photos, creates new clothing, unearths rare vintage and pulls back the curtain on Italy’s hidden creative talent. Specializing in content, communications and a cheerful cacophony of rare finds, DoubleJ distills its broad activity through one unmistakable lens of exuberant style. With its playful mood, eye-popping visuals and distinctive products, the brand has swiftly attracted a band of cult followers and fashion insiders on the hunt for something refreshingly special.
ECOMMERCE LIKE YOU’VE NEVER SEEN IT
The company buzzed into life in January 2015 with a shoppable website, LaDoubleJ.com, where expertly curated vintage fashion and accessories were proffered within the worlds of new fashion, high style and interior design in Milan. Full service e-commerce capabilities are matched by shoppable products shown on real women —from Great, Gorgeous Girls to culturati and Milanese royalty—all of which are wrapped up in a chic package of top-notch journalism and photography inside the city’s high-caliber homes, shops and ateliers.
NEW, NICHE PRODUCT: DOUBLEJ EDITIONS
In September 2015, DoubleJ launched DoubleJ Editions, a collection of new clothing made from vintage prints discovered sleeping in the secret archives of Italy’s top textile manufacturers. The project debuted with 8 historic prints hand-picked from Mantero Seta, a 114 year old silk manufacturer on Lake Como and has blossomed into 25 vintage patterns offered in a Buy-Now, Wear-Now program that drops new models and prints every two months. An instant hit with style insiders and fashion cognoscenti, the label’s editorial, sales and social media buzz is buoyed by its unique selling events and pop up shops, from Milan’s Salone del Mobile to Italy’s famed Il Pellicano Hotel. Sales in highly-curated, specialized environments is bolstered by top wholesale partners like Matches and The Webster.
OUR HOME & HEART IN MILAN
DoubleJ’s vibrant patterns and graphic vintage designs reach pinnacle status in its Milan showroom, a wild cocktail of prints, designed by rising Italian architect Luca Cipelletti. The unique patterned-lined space features a massive WunderWall installation, a revolving cabinet of Italian-made and vintage curiosities that hosts special events, fashion-education workshops, and private shopping frenzies for its vintage and new fashion product. Here, our growing collective of generous collaborators gather willingly and happily in a colorful, maximal paradise where talents are pooled, gifts are shared, energy sizzles and creativity is hatched.
OUR CREATIVE AGENCY
Founded by vintage enthusiast and fashion and design journalist J.J. Martin, DoubleJ’s mission centers on a celebration of Italy’s unsung heroes and Milan as a must-visit creative stomping ground. The brand’s insider access and highly-anticipated editorial have now sprung a Creative Studio arm that art directs and produces bespoke editorial, digital content, custom publications, guidebooks and special projects for top fashion and luxury brands. DoubleJ’s carefully curated group of collaborators spans fashion design, styling and photography, to art direction, real-woman casting, graphics, illustration and design.
LADOUBLEJ.COM AND STUDIO TEAM
Managing Editor: Sara Schifano
Art Director: Beatriz Lamarca of Frank Studio
Content Coordinator: Agnese Violati
Vintage Coordinator: Livia Satriano
Graphic Designer: Matteo Baratto & Ziqi Hu Frank Studio
Intern: Allegra Cordaro
DOUBLEJ EDITIONS TEAM
Director of Sales & Business Development: Riley Viall
Stylist: Viviana Volpicella
Operations/Production Director: Roberto Gigli
Product Manager: Valentina Grassi
Sales Assistant: Vittoria Malvestio
PHOTO & FASHION TEAM
Fashion Director: Viviana Volpicella
Photographer: Alberto Zanetti
Fashion Assistant: Mariangela Filippin
Interiors Photographer: Mattia Iotti
Street Style Photographer: Chiara Quadri
Alberto Biagetti: consulting Creative Director
Lucia Mantero: Mantero Silk partner
Liselotte Watkins: illustrator
Andrea Ciccoli: Business Consultant
Sabine Brunner: Business Consultant
The Level Group– E-commerce and Tech Partner